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Growth Lead – Safewill

Build the engine that powers our next phase of growth

Growth Lead (GTM + Special Projects) · AI‑powered delivery · Surry Hills HQ

100%

YOY Growth

<24hrs

From insight to experiment

100%

Exec exposure

Snr Leadership

Runway

We’re building something that matters

Are you ready to lead the next phase?

At Safewill, we’re transforming how Australians plan for and deal with death. From the country’s #1 digital Will to reimagining end-of-life legal, financial and care services, we’re tackling a category that’s long been underserved.

We’re entering a new chapter - one that needs sharp operators, not just more resources.

That’s where you come in.

Your Impact

Redesign GTM from the Ground Up

Architect new systems, channels and workflows that power repeatable growth across multi-GTM channels.

Lead High-Leverage People

Coach and develop a small team of BDMs while influencing across Marketing, Product, Strategy and Ops.

Make Growth Measurable

Build and own models, dashboards and attribution flows that turn insight into action - fast.

Build for Scale, Not Just Speed

Shift us to a scalable GTM engine - with lifecycle, automation and experimentation at the core.

Own Special Projects

Tackle ambiguous, high-impact bets - from new vertical validation to pricing model experiments and more.

Operate Like an Owner

Work directly with the Head of Growth and C-Suite to pressure-test revenue assumptions and forecast the future.

The types of leadership profiles we think will thrive here

If one of these sounds like you, we’d love to hear your story.

Strategic Operator

Ex-consultant or Chief of Staff turned growth lead.

Systems-First Builder

RevOps meets Growth meets Tooling Architect.

Product-Growth Hybrid

PM with commercial DNA or marketer with deep funnel chops.

Founder-Type Operator

You’ve worn every hat - now you’re ready to own a lane.

Not Grim.

Groundbreaking.

We get it - death isn’t the most glamorous category. But once you peel back the layers, you’ll find one of the most fascinating growth challenges in tech. We’re redefining a universally relevant, highly fragmented market with a B2B2C engine, underserved segments, and an opportunity to scale impact through legal, financial and emotional moments most companies never touch.

If you like solving meaningful, category-defining problems...

there’s nothing else like Safewill.

Ready to apply?

What You’ll Need

  • 6+ years of experience across strategy, ops or growth roles in fast-moving environments (startup, scaleup, agency or consulting).
  • Proven track record leading cross-functional growth initiatives, from lifecycle to GTM to special projects.
  • Data fluency. You’re comfortable modelling in Sheets, querying in SQL, and driving decisions from insight.
  • Hands-on leader. You’ve built and coached small teams, and aren't afraid to get stuck in yourself.
  • High ownership. Bias to action, clarity in chaos, and a mindset that cares more about outcomes than titles

What You’ll Get

  • A mission with human weight, helping Australians plan for the end of life with dignity, clarity and care.
  • Equity in a category-defining company backed by King River, Reinventure and Carthona.
  • A high-leverage role reporting to the Head of Growth, working closely with the COO and Founder
  • Scope to stretch. You’ll own strategy, systems and execution across multiple growth streams

Know a Growth Leader?

If someone in your network would thrive in this role, we’d love an intro.

Refer a leader →

Already working at Safewill?

Let’s recruit together and find your next colleague.

@safewill.com