What we're looking for:

High-Quality Design
We care more about how well you design than how much you can do for the panel.
Ask yourself:
Does your design feel clean, cohesive, and intentional?
Are you using re-usable UI elements for consistency, but also challenging the norm to uplift design quality overall?
Would you be proud to ship this?
How would you know this design is the best option?
💡 Tip: Focus on nailing one idea with depth, not covering lots of ground superficially.

Clear, Evidence-Based Thinking
We want to understand the "why" behind your ideas - not just the final screen.
Show us:
What data, insights or assumptions informed your decisions?
Why you chose one idea over another
Where did you look for signal?
How do you balance intuition vs. evidence?
💡 Tip: Imagine you don’t have time for generative research. How do you quickly validate ideas/assumptions?

Progress Over Perfection
This is a conversation, not a performance.
We value:
Real talk about how you work
Openness about what you’d improve the designs with more time
Confidence in your thinking, without needing everything to be polished
💡 Tip: Consider where you’d want to explore further or learn more, and how you'd approach that in our environment

One Last Thing
We know you're stepping into a problem space that’s unfamiliar - estate planning isn't everyone's bread and butter.
That’s part of the challenge. What matters most is how you tackle ambiguity, design with intent, and drive toward impact.
We’re really excited to see how you’d take this on.
If you have any questions, please reach out to us!