Growth isn’t just a set of tactics - it’s a mindset. I’ve spent my career helping start-ups, scale-ups, and established companies unlock sustainable growth by combining clean data infrastructure, excellent customer experiences, and rapid experimentation.

Right now, I lead growth at Safewill, where we’re redefining estate planning with cutting-edge tech. Before that, I headed growth at EatFirst, driving customer acquisition and scaling revenue in the corporate catering space. Earlier in my career, I worked as a growth consultant at ikaros, partnering with high-growth companies across APAC, and got my start in prop-tech at Sellable.

I believe in high-velocity experimentation - testing, learning, and optimising every step of the customer journey. But I also know that growth isn’t a plug-and-play strategy. It requires the right culture, process, and skills to centralise data, align teams, and build an experimentation-first approach that delivers real impact.

If you’re someone who thrives on solving problems, making data-driven decisions, and pushing boundaries, you’ll love what we’re building here. Let’s chat.