Our Story 🚀

At Safewill, we’re transforming estate planning and end-of-life services through beautifully simple, accessible technology. Backed by investors like King River Capital, Westpac’s Reinventure Fund, Carthona Capital and Flying Fox Ventures, we’re building a digital ecosystem that makes estate planning more affordable, more personalised, and more relevant for modern Australians.

Now we’re looking for a Principal UX Researcher to help shape what comes next.

This is a high-impact role at the intersection of product, research and strategy - where you’ll drive discovery, shape direction, and influence what we build.

Your Story with Us 🤩

This is not a support function.

You’ll be embedded in product squads, helping define the problems we solve - not just validating solutions.

You’ll operate with a high level of ownership, partnering closely with Product, Design, Engineering, CX and Leadership to ensure decisions are grounded in strong insight.

What You’ll Work On

• Drive discovery and turn insights into clear problems, opportunities and product direction

• Own the research strategy across key domains, ensuring we focus on the highest-impact questions

• Design and run end-to-end research, from early exploration through to evaluative work

• Combine qualitative and quantitative methods to build a deep understanding of customer behaviour

• Shape product strategy and roadmap through evidence, linking insight to business outcomes

• Define success measures and ensure we’re learning from what we ship

• Synthesize research, data and market signals into clear narratives that influence decisions

• Facilitate workshops and align teams around insight-led direction

• Improve how we do research and embed strong discovery practices across teams

What You'll Bring Across

You’re an insight-driven product thinker.

You go beyond research execution - you shape decisions, influence direction, and bring clarity to complex problems.

You’re comfortable with ambiguity and know how to turn messy inputs into clear, actionable insight.

We’re likely to be a fit if you:

• Have 5+ years in UX research, product research, or a similar role

• Have worked in startup, scaleup, or B2B2C environments

• Are strong across both generative and evaluative research

• Know when to go deep and when to move fast

• Influence cross-functional teams without relying on authority

• Communicate clearly and bring structured thinking to complex problems

• Use data, experimentation and research together to guide decisions

Why Safewill? 🤝

Our Product Culture

• Product, design and engineering work together from the start - shaping problems, not just delivering solutions. You’ll understand the “why”, help define the “what”, and drive the “how” through to shipped outcomes.

• Work stays with the people who shape it. You’ll own discovery end-to-end, with fast feedback loops and real customer insight.

• We create space to improve how we build. Dedicated time is set aside to step back, refine our ways of working, and fix the things that slow us down, whether that’s product quality, tooling, or process.

• We regularly step outside the roadmap to explore new ideas. Through hackathons and focused sessions, teams test concepts, experiment quickly, and bring the best ideas back into the product.

• We share what we learn. From demos to deep-dives, there are regular opportunities to showcase work, explore new approaches, and lift the bar across product, design and engineering.

We live by our SAFE values:

• Speed: We move quickly with purpose

• All-in: We win as a team

• Find the Impact: We focus on what matters

• Elevate: We raise the bar, every day

TL;DR We’re rewriting how Australians deal with death by making estate planning simple, accessible and modern through great technology. At Safewill, you’ll grow faster because you’re closer to the action. You’ll see how strategy becomes execution, how data shapes decisions, and how a small team builds something that genuinely changes lives.